Shady Shelf Talkers (Guest Post on PALATE PRESS: The online wine magazine)

Thursday, September 10, 2009

"According to data from Compete, the top 20 wine bloggers in aggregate have a larger audience than the Wine Spectator online." -VinTank Social Media Report

These words opened the door for someone to combine the efforts of top wine bloggers and make them greater than the sum of their parts. PALATE PRESS: The online wine magazine debuts today and will test that theory. I contributed a piece for the inaugural edition on a subject I enjoy talking about:

A recent visit to the Costco in Waltham, outside of Boston, gave me a chance to spot-check an assertion I had made while defending Costco’s shelf talkers on another wine blog. I said that I hadn’t seen Costco withholding more recent ratings when they were available and cited the Robert Mondavi Napa Valley Cabernet Sauvignon specifically. I’m sad to report that it appears I was wrong. Read more...

I'd appreciate if you clicked through and finished reading the story, and if you leave a comment on the site you'd be my BFF. Thanks for your support.


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