Post Road Liquors: 20% Off Wines from the US and Italy

Monday, October 6, 2008

Although it isn't posted on their website yet, when I drove by Upper Falls Liquors this weekend I *think* I saw a sign posted in the window that said for the months of October and November, 6 or more bottles of wine from the United States or Italy are 20% off.

I really like the way this group (Auburndale Wine & Spirits is their 3rd store) does their sales for a couple of reasons:

  • The regions on sale change every month or two which gives me a reason to focus my search on different areas, try new things, and stay out of a rut.
  • You only have to buy 6 bottles to get the discount (as opposed to a full case at most shops).
The only thing I don't like about their discount policy is that you can't use wines that aren't on special that month to build up to the 6 bottle threshold. Say for example, I could only find 5 wines from the US that I wanted to buy, but a bottle of Bordeaux caught my eye- I wouldn't get the 20% discount on the 5 US wines even though I bought 6 bottles in all. This is not that big a deal because 6 bottles isn't that much, but I have run into situations where I've had to buy more of the region on special that month than I wanted to.

Overall, I do like this chain of stores. When I first drove by their location on Route 20 in Wayland, I drove right past it because it looked like a run of the mill liquor store from the outside. Inside, their shelving is pretty barebones, and the stores certainly don't look fancy. They offer some really nice wines, but also carry everyday drinkers that you can use to build your way to discounts on bigger ticket items. Their Post Road location in Wayland seems to have the largest selection, and is nicely located close to the dry towns of Wellesley and Weston.

Further reading: You might be interested in this more recent tasting at the Post Road group scheduled for February 28th, 2009.


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