WineHug Video Product Review

Monday, January 12, 2009

Today, we take a look at a brand new wine accessory of a unique nature. WineHug launched on January 2nd, 2009 and is a self-inflating protective travel pouch targeted at providing a snug enclosure around your wine within your suitcase. See it in action in this video review:

As I say in the video, WineHug reminds me of the technology used in camping sleeping pads. It is a cool looking, well put together product. My only minor gripe with is that I wish it self-inflated a little more aggressively, but given the price-point and the easy work it takes to "top it off" with a few puffs of air, I'd say it's alright in my book.

I think there *is* a market for a product like this. I frequently pick up a bottle or two of wine while on a business trip and stuff it in my suitcase only to be afraid that my luggage is going to come bounding down the carousel as a big wet, red mess.

There are a number of things conspiring against us as we attempt to bring wines back from a trip:

  • Interstate shipping laws continue to be difficult to navigate
  • The cost and hassle of shipping wine home is a significant deterrent
  • FAA regulations no longer permit bringing liquids through security
I think this makes WineHug's market entry well timed, plus they've got a cool product! I wish them luck and hope you'll check them out. I'd like to thank Mourad ( for his enthusiastic assistance equipping me to provide this review.

If you'd like to order WineHug, or learn more about the product, please visit their online store at

If you're going to the Boston Wine Expo, be sure to stop by their booth to buy WineHug and avoid shipping costs (don't forget to check here for a $20 OFF coupon code for the Sunday session if you're a Boston Globe Subscriber -and- you buy your tickets before January 17th).

Question of the Day: What do you think of WineHug? Any questions you'd like to ask me or Mourad?

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