Total Wine set to open second store in Massachusetts

Wednesday, May 11, 2016


Total Wine is set to open in Everett, MA on Thursday May 12th, 2016Hat tip: Vino Travels

This is their second store in Massachusetts and it's worth visiting early because, if it's anything like their Natick store opening, the best deals and inventory are to be had in the first few days. Things haven't gone completely south in Natick after that, but a lot of the smaller production wines we saw when they first opened went very quickly. So definitely check it out if you're near the north shore.


Semi-related it appears the Natick store's inventory and pricing is now available online. This is really handy since it enables online research before committing to a trip over there. They don't ship (even to MA addresses) but you can order online ahead of time and pick-up in store.

They still show some tremendous deals at the moment. Kutch Pinot for $32.39 (when you buy 6 or more bottles of any of their wines). And EnRoute Pinot Noir (Nickel & Nickel's Pinot Noir label) at an insanely low price of $35.99 ($45 is the best I see it for on Wine-Searcher and some listings are as high as $59.99):

In my experience Total Wine's strength is low prices on national brands. And they've got a surprising number of wines usually sold mostly through mailing lists, and when they do carry them they're sometimes at unbelievably good prices.

Their weakness lies in the lack of depth of some import categories.

But overall it can be a great place to shop if you know your prices becuase their markups are not uniform.

Questions of the Day: If you go to the Everett opening, what did you think? And if you've been monitoring the Natick store how has it evolved since opening?

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