Total Wine Coming to Massachusetts

Friday, January 23, 2015

I don't know how this slipped by me until now, but national wine retailer Total Wine is set to open in Natick, Massachusetts this year:

Total Wine & More plans to open a store at Cloverleaf Mall, taking over the existing 7,000-square-foot Cloverleaf Wine and Spirits and adjacent Golfers Warehouse space.

If you're not familiar with Total Wine, their stores are huge with tons of wines at all price points. Rather than having sections for regions or varieties they have entire grocery store-sized aisles devoted to, for example, domestic Pinot Noir.

Their entry here is notable for its potential to change the landscape of the Massachusetts wine industry. Once dominated by dusty-bottled old package stores, I think we're seeing a shift in two directions: High volume retailers and specialty boutique retailers.

With each retailer now capable of acquiring more licenses, the arrival of more national retailers (like Wegmans and Total Wine), and winery direct shipping set to occur this year - Massachusetts bears little resemblance to itself of 10 years ago. Let's see if we can do something about out of state retailer shipments here next.

This first Total Wine store will be an interesting location to watch. I'd imagine they've got plans to open stores at points north and south as well. We'll see how this first opening goes.

Question of the Day: Are you looking forward to shopping at Total Wine?

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