Sunday, November 11, 2012
So I'm driving back running some errands last weekend (a visit to Guitar Center and Home Depot in case you were wondering) and I see an illuminated OPEN sign in the window of Metro West Wines. I'd heard about this business popping up in Natick just over the Wellesley line on Route 9 on The Swellesley Report but I hadn't noticed they'd opened for business yet.
So I pop in and have a conversation with the two guys behind the operation - Fred McIntyre and Paul Lavallee. They've set up Metro West Wines as a DBA (doing business as) of Nine East Wine Emporium which they share a building with. If you've traveled east on Route 9 entering Wellesley you've seen Nine East's "25% 2+ Cases" sign. They're one of several retailers that have set up shop right on the Wellesley border to offer ready access to alcohol for Wellesley residents. Although Wellesley restaurants are allowed to sell alcohol with meals liquor stores aren't allowed in Wellesley.
This limitation, along with an interest in providing the convenience of fast delivery to Wellesley and Weston is the main thrust of Metro West's value proposition. Currently, they're asking for a $50 minimum order and charge a $15 delivery fee. They deliver wine, beer, and spirits to Wellesley and Weston within an hour.
I spent about a half an hour or so talking with Fred and Paul. They're enthusiastic, motivated guys. They come from a tech background and paired with Nine East's assortment of products they've got some nice things to offer. By law Metro West's pricing must be exactly in line with Nine East's.
They shared that the idea for the business came from looking around at Weston and Wellesley households who have their dry cleaning delivered, their groceries delivered, their lawns taken care of, and take-out delivered a few times a week. In Manhattan you can have practically anything delivered to your apartment quickly. They feel there's an interest in eliminating "one more stop" from people's hectic schedules and they're here to serve.
I wish them the best in this new endeavor and I'm pleased to have them on board as an advertiser here on the WWP. Hopefully for a long time.
Check 'em out:
Metro West Wines
Question of the Day: Under what circumstances would you take advantage of a service like this? Have you heard of similar services in other locales? What suggestions would you have for a business like this?