Thursday, January 29, 2009
This is part 2 of an interview with Ryan Zepaltas from Zepaltas Wines. To read part 1 please click here.
Q: One thing in particular I've been impressed by is the way your marketing is consistent with the wine in the bottle. There's a uniform style you present to the public that must have taken some time. How did you achieve that consistent messaging that aligns with the wine you create?
Ryan Zepaltas: I guess that it is sort of environmental. I owe it all to the people I have befriended in all of my years. I have always been drawn to creative people. I have always been friends with artists, skateboarders, musicians, chefs, etc. People that seem to “get it” when it comes to aesthetics and good taste. Folks that are critical of anything half-ass or phony. When you are constantly around folks who are pushing the envelope in whatever they do it rubs off on you-even if it is completely unrelated to the wine world. It has caused me to have high standards for myself and the winery. I think it naturally inspires me to make better wines, have cool labels, etc. I like to think that everyone of my friends is a champ at what they do best: acting, woodworking, parenting, cooking, golfing, web design, filmwork, whatever. I feel that I have to come to the table with great wines! You have to represent your crew in a good way!
Q: For people who might be reading this across the country, what's the best way for them to buy your wines?
Ryan: Shoot us an email through zepaltaswines.com and we’ll get you set up.
Just this past week (after this interview was conducted) Wine Spectator pre-released their reviews of the 2007 Zepaltas Pinots (as part of their Wine Spectator Insider that is sent in advance of publication to online subscribers.) The ratings will be published in the January 21, 2009 issue of Wine Spectator. Congratulations to Zepaltas Wines on these great reviews.
I'd like to thank Ryan for his time interacting with me for this piece. I didn't know him at all prior to reaching out, and I truly appreciate his enthusiasm for interacting directly with wine consumers like us.
Question of the Day: Do you have any questions for Ryan about his wines? If so, leave a comment below and I'll be sure to pass them along.